Swaps

Task

• Conducting user and UX research to improve product interaction.
• Communicating with stakeholders to align on strategic goals and visual solutions.
• Building and managing the design department, including hiring and mentoring new designers.
• Developing a design system for all company products (mobile apps, web services, corporate websites, and landing pages).
• Creating advertising creatives and animations for marketing campaigns.
• Designing interfaces for mobile apps and web services.
• Designing and developing the corporate website and landing pages using Webflow.
• Collaborating with contractors, including illustrators, motion designers, and external agencies.

Solution

To ensure high consistency across interfaces, I implemented continuous UX research, sharing findings with stakeholders to optimize user experience. I built and led the design department, establishing effective collaboration between designers and other teams. Several advertising and animation campaigns were created, supported by external contractors, which significantly boosted brand awareness. I also led the development of the corporate website and landing pages on Webflow, speeding up the implementation of new functional solutions without the need for developers.

Result

• Successfully launched several updated products with improved UX, validated by research results.
• Built a scalable design system, ensuring consistency across all platforms.
• Effectively established the design department, speeding up processes and improving the quality of visual solutions.
• Increased conversions on landing pages and boosted user engagement in marketing campaigns through high-quality creatives and UX improvements.
• Streamlined collaboration with external contractors, ensuring both speed and high-quality design deliverables.